SEO Products & Solutions for Better Search Performance

It also shows competitors’ ad campaigns and their organic searches. The Basic plan, designed for beginners, is available free of cost. The Premier plan designed for professional websites is open for 30 days of a free trial. The final Agency plan is $200 and is perfect for prominent websites and agencies.

Blogging Tools That Will Save You Time

Wix SEO Wiz offers beginner-friendly, step-by-step guidance with built-in checklists. WordPress users can rely on Rank Math for a powerful set of features, from schema to internal linking and eCommerce support. ERank helps Etsy sellers uncover keyword trends, track performance, and analyze competitors. Plug In SEO scans Shopify stores for common issues and explains how to fix them quickly.

You simply chat with it, explain what you need, and refine your ideas through dialogue. The next part of it is that SEO Anomaly the more you use it, the better it gets at matching your tone and voice. And if you need to add some keywords, you can just tell it which ones to include, and it’ll weave them naturally into your content.

My Top SEO Tools for 2025

It’s proficient in comparing domains and their related keyword rankings, which can let you branch out to competitors’ high-ranking keywords. Google Analytics 4 is a tried-and-true SEO tool that helps you track essential SEO data, like user behavior, site traffic, conversions, and so much more. It’s a go-to tool for just about everything SEO, and it’s a no-brainer that it’s on our list of the best free SEO tools. As search algorithms continue to evolve, these affordable options keep pace with important changes. Many offer regular updates and new features without the premium price tags of larger platforms.

• This tool provides insights into the popularity of specific search queries over time, which helps identify trending topics and seasonal variations in search behavior.
• KWFinder offers a handful of free tools, including an SEO browser extension, a SERP volatility checker and a SERP Simulator.
• When you see a trending topic, it’s because it’s also been mentioned, commented on, and discussed all over the internet.
• With Google Keyword Planner, you can find new keywords to target, research estimated search volumes, and discover related keywords and phrases.

Pricing plans scale up with the number of websites, URLs, keywords, and backlinks you want to track. Users use it for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of your competitors’ sites. While free SEO checkers offer valuable insights, they may not provide the same depth of analysis as paid tools. Paid SEO tools often include advanced features, such as competitor analysis and comprehensive reporting, which can be beneficial for more extensive SEO strategies.

Its Topic Discovery feature helps generate content ideas, while the Keyword Explorer taps into Google’s search database to uncover high-potential keywords. The Keyword Planner takes things a step further by helping users cluster keywords and create detailed content briefs. If you’re looking to optimize website performance, this auditing tool offers insights to help enhance visibility in the search engine results and improve user experience. For other features—including reports for up to 500 keyword reports, 10 websites, and daily ranking updates—you need a paid plan, which starts at $41 per month when billed annually. Bing Webmaster Tools offers a breadth of SEO features, including backlink tracking, keyword research, and site audits. What’s more, AI-powered SEO tools deliver real-time insights into current search trends.

Google also has a Structured Data Markup Helper that helps you implement certain kinds of structured data. To help you make strategic decisions on which topics to cover. Google Trends allows you to analyze search trends anywhere in the world. It shows your average ranking positions for up to 1,000 top queries.

Some free SEO solutions go the extra mile and offer advanced features that can take your SEO efforts to the next level. We gave more points to tools with these features in their free or paid plans, such as competitor comparison, mobile rankings, ranking alerts, API access and XML sitemap generators. One of my favorite tools for conducting technical audits is Screaming Frog. This desktop program crawls websites and provides crucial data for SEO audits. It identifies technical issues like broken links, duplicate content, and missing meta tags. The free version allows you to crawl up to 500 pages, making it a solid choice for small sites.